Collecting Information

ZTech — Sun, 09 Dec 2007 13:03:43 GMT

Collecting Information is another aspect important to a smooth & successful marketing visuals production and implementation. Information collection involves two major areas: Application and Production.

Application Information

Application Information is related to “Where” and “How” the marketing visuals will be displayed. Common application information important to the successful implementation of marketing visuals including, but not limited to:

Indoor or Outdoor?

This is the first and probably the most important application information you need to know. It directly affects the type of printing process and substrate needed for the project. Displays used for outdoor applications usually need to withstand the sun’s scorching U.V., the rain, and possible extreme hot & cold temperature. Outdoor applications require U.V. and moisture resistant ink and substrate. Imagine if your image’s skin tone turn pale after one month when it supposed to last for at least one year!

Campaign Duration

General rule of thumb is to choose material and substrates that will outlast the duration of the marketing campaign. Not all outdoor inks and substrates are created equal! Usually the more weather-resistant the ink and substrate are, the higher they cost. Does it make sense to use a substrate that will last 3 years outdoor when your marketing campaign only lasts 3 months? For indoor and one time use, foam board without lamination is probably all you need. On the other hand, if it’s an outdoor sign that needs to last as long as possible, It probably needs to use U.V. resistant ink (such as U.V. curable inks) to print on 6mm EPVC or even DiBond and top coat it with U.V. inhibiting laminating film.

Available Space

The available space determines how big the visuals can and should be. Obviously, if you are trying to cover the entire available space, the size of the visual will be equal to the available space. But if you are not trying to cover the entire space, then the size and proportion of the visuals should be effectively and aesthetically fit the available space. For example, it probably wouldn’t look too nice to put a 12” wide x 84” high graphic in a 144” wide x 86” high space.

To Be Continued........

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Collecting Information